When an user search something / keyword on a search engine like Google or Bing, the engine displays results which are a combination of organic and paid search results. The main content which displays is the organic search results which are unpaid and consists of genuine content and was indexed based on a very complex search algorithm of google.
The paid search results are generally displayed at the top, bottom and right sidebar under sponsored or paid results section. This is the area where the results are shown based on bids placed for that particular search keyword.
The search algorithm is a very complex set of rules that defines which website to show at which rank. These factors could be – content strength, titles, how the content is structured, keyword discovery, domain reputation, backlinks, page speed, etc.
To achieve a high or better rank, a website has to optimize the content based on the known rules. You can also refer to Google’s video on Organic Search below –
Paid search engine advertising gives an option to advertiser to bid for the keyword and get placement on keyword search results page in sponsored list. Its a very cost effective marketing strategy to showcase your website and products. This is focused and targetted based on many factors like location, gender, age group, interest, previous search keywords, re-marketing, browsing history, etc. The paid search results are ranked based on the highest bid for the keyword. You can refer to below Google’s video on paid search results –
If you are willing to pay for it — and perhaps even engage yourself in bidding wars with other advertisers — PPC can be an enticing option. Many large-scale e-businesses rely on a combination of paid advertising and targeted SEO.
How does Search Engine Visibility help me optimize my site?
Search Engine Visibility is an Internet-based search engine optimization and submission tool that guides users to optimize their website. Search Engine Visibility shows users how to improve internal and external aspects of their website. Doing this increases the visibility of the website in search engines via the “natural,” or unpaid, search results.
Search engines rely on proprietary ranking algorithms and use that technology to look for various elements of the Web page, their organization, page content and how popular the Web page is. The absence of certain attributes, or the over-prevalence of other attributes, can seriously impact your ranking success. Search Engine Visibility shows you which site elements are particularly important to the various engines and helps you position your website for those engines’ ranking criteria.
Search Engine Visibility V1 helps you analyze, optimize, and submit your Web pages to key Internet search engines and directories.