Search engines use keywords when they include your website in their search results. Keywords can make or break your search engine ranking. Adding keywords to the content of your website can improve its ranking, but overusing them can cause your site to be banned for spamming.
When identifying keywords, select words and phrases in the content of your website that someone is most likely to use when searching for your online business or website.
Video – Google does not use the keywords meta tag in web ranking
Each of your Web pages should have keywords that include phrases found throughout the page content, title tag, headings, attributes, and link text. If you have words and phrases that occur often, rearrange the order to keep each tag unique. We don’t recommend using the same string of keywords on all of your pages because it could hamper your SEO.
You can use the Keyword Ranking report in Search Engine Visibility V1 to see where your site ranks on search engines for specific keyword searches. Search Engine Visibility V1 shows you the ranking information for saved keywords on your home page keywords, as well as keywords shared throughout the site.
How often should I submit my sitemap?
To optimize your website in Search Engine Visibility V1, you should submit your sitemap anytime you make changes to your site. Site changes can include any of the following:
- Adding new pages or URLs
- Adding new content
- Editing page URLs
- Removing pages or URLs
- Removing old content
Note: Generally, you should only submit your sitemap once every 24 hours. However, it’s a best practice to submit your sitemap only if your site is updated or you change content.
Does Search Engine Visibility optimize my site for me?
No. Search Engine Visibility offers you insight on how to optimize your site. But, you still need to implement the recommendations for your site to be optimized.
Once you activate Search Engine Visibility, the tool crawls your site similar to how a search engine would. After analyzing your content, Search Engine Visibility displays issues your site might have with search engine optimization, and then offers suggestions on how to fix the errors.It might help to do additional search engine optimization research, to assist you with fixing the errors.