"Organic" SEO vs. pay-per-click ads
- To claim your share of Internet business, your website MUST appear on the search results pages of top search engines like Google®.
- A search results page is made up of organic search listings, which are free, and paid advertisements, or pay-per-click ads. Both are part of an effective online marketing strategy.
Organic search listings
- Search engines "crawl" the Internet, analyzing websites to determine where they should be listed in search results and in what order.
- They look at factors such as keywords, page content, title tags, description tags and link builders.
- By paying attention to these factors, you can improve your website's search engine ranking—referred to as Search Engine Optimization (SEO).
- With Standard Search Engine Visibility, you don't have to be an SEO expert. With this easy-to-use tool, you can prepare and submit your website for top rankings on Google®, Yahoo!®, Bing®, Ask® and AOL®.
Pay-per-click ads (PPC)
- With pay-per-click advertising, you "buy" your ranking for a particular search term or keyword.
- This involves choosing keywords, creating ads, and bidding on the keywords that are most relevant to your website or business page.
- Unlike organic SEO, which can take weeks or months to take effect, PPC ads are prominently displayed right away.
- Your ad will display each time your keywords are used in a search (and ranked based on your bid amount), but your ad budget will only be spent when your ad gets clicked on.