“Organic” SEO vs. pay-per-click (PPC) ads

“Organic” SEO vs. pay-per-click ads

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  • To claim your share of Internet business, your website MUST appear on the search results pages of top search engines like Google®.
  • A search results page is made up of organic search listings, which are free, and paid advertisements, or pay-per-click ads. Both are part of an effective online marketing strategy.

Organic search listings

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  • Search engines “crawl” the Internet, analyzing websites to determine where they should be listed in search results and in what order.
  • They look at factors such as keywords, page content, title tags, description tags and link builders.
  • By paying attention to these factors, you can improve your website’s search engine ranking—referred to as Search Engine Optimization (SEO).
  • With Standard Search Engine Visibility, you don’t have to be an SEO expert. With this easy-to-use tool, you can prepare and submit your website for top rankings on Google®, Yahoo!®, Bing®, Ask® and AOL®.

Pay-per-click ads (PPC)

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  • With pay-per-click advertising, you “buy” your ranking for a particular search term or keyword.
  • This involves choosing keywords, creating ads, and bidding on the keywords that are most relevant to your website or business page.
  • Unlike organic SEO, which can take weeks or months to take effect, PPC ads are prominently displayed right away.
  • Your ad will display each time your keywords are used in a search (and ranked based on your bid amount), but your ad budget will only be spent when your ad gets clicked on.

Premium Search Engine Visibility makes pay-per-click advertising easy – you don’t even need a website! You set the monthly ad budget and our search experts do the rest.

Search Engine Optimization (SEO)

₹ 478.72 / per month