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With .ORG, your organization is linked to a well-established brand of trust and integrity. One of the original top-level domains (TLDs), .ORG became the registry of choice for organizations dedicated to serving the public interest. Today, .ORG is considered one of the most trusted domains on the internet. Learn More (Video copyright .ORG, The Public Interest Registry. Used with permission.)
If your organization is a non-commercial entity — non-profits, foundations, cultural institutions, religious organizations, and more — people expect to find you in the .ORG community. However, commercial businesses also benefit; a .ORG domain lends credibility to a charitable arm while still protecting your brand.
What can a .ORG do?
- Build trust. .ORG conveys credibility. It's the domain people most commonly associate with charities and other non-profit institutions.
- Provide valuable, well-intended information. .ORG websites are known for containing valuable, unbiased information.
- Improve fundraising. Having a site with the .ORG extension is considered best for online fundraising.
- Help you target your audience: The vast majority of Internet users associate .ORG with non-profit organizations and humanitarian causes.